
As a versatile Product Designer, I blend creative design thinking with technical proficiency to craft exceptional user experiences.
My goal is to create products that seamlessly blend innovation with usability, enhancing both individual lives and business success.
About Me
My Story
Hello, I'm Shereen Zehra Rizvi, a product designer with a strong foundation in Computer Science. Ever since I can remember, I've been thinking up new ideas and finding creative ways to bring them to life. My journey started at Air University, Islamabad, where I graduated with a Bachelor's in Computer Science.
During my last semester at Air University, I embarked on a tech internship at PTCL/Ufone and later joined Optera Digital as a UI/UX researcher and front-end developer. There, I delved into Angular for front-end development and immersed myself in design strategies. My time at Optera Digital played a pivotal role in shaping my skills, from Figma wireframing/prototyping to Angular front-end development. I'm a dedicated learner, often completing online design courses on platforms like Udemy.
My passion for design has always been a driving force. I've managed and worked on numerous projects during my job and internships, even exploring graphic design. I'm known for adapting quickly to new insights and being a valuable team player.
Beyond design and front-end development, I'm actively involved in community work and community building, as I believe in helping others grow. My commitment to continuous learning led me to explore deep learning neural networks, resulting in a research project on Sentiment Analysis, which I proudly presented at the IEEE Conference and got it published.
But design is not the only thing that defines me. I've also served as a Microsoft Rozgar Ambassador and a Microsoft Learn Student Ambassador, experiences that fill me with pride. And outside of my professional life, I'm a basketball player, finding inspiration in the teamwork, strategy, and drive that the sport embodies.
My career is a testament to my dedication to functionality, relevance, and innovation. I invite you to explore my portfolio showcasing a range of design projects. Feel free to reach out with any questions or opportunities. I'm excited to bring my expertise, creativity, and love for design to new challenges and collaborations in the future.

Professional Journey
Experience ~ 3 years
Roles I've taken
Product Designer @ Quest
Singapore (Full-time, remote)
Sept' 22 - Present
As a Product Designer at Quest, my role involves translating ideas into intuitive and user-friendly digital interfaces. I work on wireframing, prototyping, and conducting usability tests to ensure our products align with our users' needs. Analyzing user feedback, identifying UI/UX issues, and contributing to functional requirement documentation are essential parts of my responsibility. My goal is to continuously improve our app's design and user experience, making it a valuable tool for our users.
Angular Developer | Product Designer @ Seifdao
Slovakia - (Part-time, freelance)
Mar - Oct' 22
During my tenure as a Frontend Angular Developer at Seifdao, I utilized HTML, CSS, TypeScript, and JavaScript to craft responsive web interfaces. My role involved close collaboration with designers and optimizing performance for an enhanced user experience.
Angular Developer | UI/UX Researcher @ Optera Digital
Islamabad - (Full-time)
Oct' 21 - Oct' 22
​In my role as an Angular Developer and UI/UX Researcher at Optera Digital, I designed and developed web interfaces using Angular, HTML, CSS, TypeScript, and JavaScript. I also conducted UI/UX research to enhance user experiences.
UI/UX Research Intern @ Optera Digital
Islamabad - (Internship)
Aug' 21 - Oct' 21
During my time as a UI/UX Research Intern at Optera Digital, I conducted research to enhance user experiences. I also dedicated time to stay updated on the latest design trends and completed multiple design courses on Udemy.
Skill-based (Tech) Intern @ PTCL | Ufone
Islamabad - (Internship)
Jun' 21 - Sept' 21
As a Skill-based Tech Intern at PTCL | Ufone, my responsibilities extended beyond tech. I engaged in graphic design using Adobe Photoshop, managed social media and LinkedIn for the company, and handled database management tasks while also gaining valuable tech insights.
Project Management Intern @ World Vision International
Islamabad - (Internship)
May' 18 - Aug' 18
During my time as a Project Management Intern at World Vision International, I supported various project management tasks and gained valuable experience in project coordination and administration.
